Brooks Software Inc.

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Search Engine Optimization

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There is a world of information at our fingertips on the Internet. The way to find it is to use a search engine. Google, Yahoo, and Microsoft Live, are the three most widely used engines. Simply type in a few words and these engines return a multitude of results. The 3 big search engines try to return the most relevant pages. The better they are at doing this, the more times visitors use them, and the more money they make.

When someone searches for a product you sell or a service you provide, your website won't necessarily appear on the first search engine results page (SERP). Your site may not even be in the top 100 sites indexed. The key to growing your business on the Internet is gaining that all important high ranking.

There are 2 ways you can achieve top placement. One is via a pay per click (PPC) advertising campaign. Your page appears at or near the top on the first results page the engine returns. When visitors click on your site, you are charged a fee. The second way to rank highly is thru search engine optimization (SEO).

Using SEO, we design your web site such that your pages rank high on the results page. In order to achieve SEO you must know the demographics of your visitors. What keywords or phrases they use to find your pages. Where your competition ranks in the search using the same keywords or phrases.

There is a lot of up-front work in SEO. It may take 6 months or longer to see the results of your labors. There is no guarantee of appearing in the #1 spot.  However using SEO best practices, we can improve your odds of appearing there. Recognize that it's an ongoing process. In today's highly competitive Inernet marketplace, you must continue to fine tune your site and implement new search engine recommended best practices on an on-going basis, to maintain the high ranking.